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CV

Professional Summary

I have gained experience as a social media executive for a global aesthetics company creating content, researching and exploiting social media trends and campaigns for four brands
within Sinclair Pharmaceuticals.
 

I am now looking for my next role in digital marketing in the beauty industry. I have a key interest in the ethical and sustainable future of the beauty industry and the potential of AI technologies such as virtual try-on software as part of the product experience.

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Achievements

 

  • Working on successful product promotion projects

  • Developing a global TikTok strategy

  • Creating a B2B social media campaign event content

  • Generating increased interest through same day

  • Obtained a Distinction in my master’s degree

  • Achieving a 84% mark for my major project on my MA

  • Being invited to an internship based on my successful undergraduate work placement

Skills

BRANDING, CONTENT CREATION,  
CAMPAIGN MANAGEMENT,  
SOCIAL MEDIA, TREND/CONSUMER ANALYSIS, 
PR, VIDEO CREATION, 
DIGITAL COMMUNCATIONS 

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ADOBE IN DESIGN, PHOTOSHOP    
VIDEO PRODUCTION, MICROSOFT SOFTWARE,
CANVA

Experience

London – June 2022 to present.

Sinclair Pharmaceuticals - Social Media Executive

am responsible for managing the social media presence of four different Sinclair brands as part of the global marketing team. My duties include creating content, writing copy, analysing trends, community management, and creating B2C and B2B promotional strategies. I collaborate with brand and global strategic managers to develop brand projects and global events.

London – Oct 21 to June 22

Brand Assistant @ Lipcote & Co

I oversaw Lipcote’s social media and digital campaigns for lip and brow products, including content creation, copyrighting, PR, and layout, adhering to brand values. I collaborated closely with the Head of Brand to develop strategies and create content for projects, social media
platforms, and press campaigns.

Birmingham – Nov 19 - Jan 20

Selfridges – Seasonal Sales Associate

Newcastle Upon Tyne – Oct 16 - Sept 18

Fenwicks – Sales Associate

Education

Sep 2020 - Sep 2021

Cosmetics Branding & Promotion (MA) Distinction 

Birmingham City University

I specialise in Cosmetic branding and promotion. I had the opportunity to learn further within the global cosmetic industry and develop my skills in practical business, creative and entrepreneurial, trend forecasting, cosmetic history, and current debates within the cosmetic industry. 

Sep 2017 - Jun 2020

Fashion Branding & Communication (BA hons) 2:1

Birmingham City University 

I developed visual and written communication skills across a broad range of creative media (creative direction and styling, art direction and graphics, print and digital design, branding strategy and journalistic writing) associated with the fashion and cosmetic industry. 

Interests

I like to gain inspiration for my work from visiting exhibitions, Theatre, pop-up stores
and movies. This helps me keep up to date with current trends and fashions. The most
memorable stage show I have seen was ‘Jean Paul Gaultier’s Fashion Freak Show’ in Paris.
 

I am a member of Cosmetic Executive Women (CEW). I use my membership to build my network and inform my work, by following trends and data.

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